Senior Director of Demand Generation

Goliath Technologies is seeking a highly driven, results-oriented Senior Director of Demand Generation who will be responsible for developing and executing the go-to-market demand generation strategy for our hybrid cloud software & services portfolio. This individual will be responsible for developing an integrated marketing plan for lead capture, nurture, and creation of new business opportunities. This role will work closely with sales leadership to support pipeline generation for all customer segments and analyze the effectiveness of campaign results.

The Senior Director of Demand Generation will manage 4 full-time employees which include a team of digital and content marketing specialists along with a number of 3rd party contractors around design, content creation, industry influencers/analysts, website design, video creation, and SEO. This individual will also manage the marketing budget, measuring and optimizing marketing programs to ensure activities are effective, efficient, and demonstrate ROI.

Our ideal candidate understands how IT teams buy technology (both on-premises and SaaS) and is equal parts strategist and practitioner – outlining marketing campaign strategy, working within key marketing tools of Marketo, WordPress, Salesforce, and others, measuring demand program effectiveness, and driving all programs toward overall revenue attainment.

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Responsibilities:

Oversee and drive demand generation to support sales goals for growing the existing base and acquiring new customers.
Own strategy, development, content creation, and execution of targeted marketing programs that include, but not limited to, email campaigns, nurture programs, list builds, events (virtual and in-person), awards, webinars, digital (SEO, PPC, re-targeting, LinkedIn ads, etc.), website presence, social media, and PR.
Understand how IT buys and how to align message based on audience and use case to drive engagement and interaction throughout the buyer’s journey.
Leverage industry best practices and experience to craft and create successful email campaigns.
Manage team members to drive operational excellence in execution of all demand programs.
Work closely with sales teams to craft account-level marketing plans for top strategic accounts.
Manage relevant 3rd party relationships and strategic industry partnerships to augment and execute marketing campaigns.
Work cross-functionally with product marketing, sales, customer success, and other teams to develop and execute go-to-market programs.
Track and measure all marketing programs and optimize resources against budget and goals.

Requirements:

3+ years of management experience.
5+ years in demand generation in high-tech B2B marketing; SaaS experience a plus.
Thorough understanding of marketing principles and practices, both theoretical and practical.
Proven ability to build relationships and collaborate across a number of stakeholders including sales, customer success, and product marketing.
Self-motivated, innovative, collaborative, multi-tasker, creative, and analytical.
Experience with marketing to Health IT professionals a plus.
Experience working with Marketo, WordPress, and Salesforce; SalesLoft or other sales engagement platforms a plus.
Strong project management skills and excellent attention to detail.
Experience working with outsourced segmented lead list.
Experience with Google Analytics, SEM Rush, and/or other web analytics software.

Education:

BS/BA Degree or equivalent working experience is preferred.

“People generate the ideas. People take those concepts and turn them into software. People market and sell the products while others support the customers who purchase. We are in the people business. We just happen to sell software.”

– Thomas Charlton, CEO & Chairman

Goliath Technologies

Recent Awards

Click here to read more about Goliath’s latest media coverage, announcement, and awards.

Perks and Benefits

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Full Medical, Dental, and Vision

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Career Development Training

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Monthly Free or Catered Lunch

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Quarterly Company Dinner

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Monthly Happy Hours

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Paid Time Off & Company Holidays

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Revenue Sharing Compensation

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Continuing Education Reimbursement

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Bonus for New Hire Referrals

What is it like at Goliath? Hear from a few team members

Heather Hanlon

“I started with Goliath Technologies as an intern while I was in college. After graduating with Bachelors in Computer Science in 2014 I was offered a full time position in the technical operations department as a Technical Analyst.”

John Grant

Director of Worldwide Sales
Having come from other tech companies where “staff development” wasn’t exactly a priority, Goliath truly was a breath of fresh air for me. Irrespective of the department, the whole focus is on investing the time & resources in people so that they can grow their skill sets & advance their career goals. Add in total transparency & open communication with the executive team, and in my opinion it adds up to an exceptional environment for those who want to grow professionally. I knew it was for me.”

Joe Lacalandra

Senior Client Success Executive
“If you enjoy a fast-paced work environment where you can advance your career quickly than Goliath is a great fit for you.”

Jeremy Gabriel

Senior Account Executive
“It’s fantastic to work somewhere that has such a clear sales process and methodology, where you utilize and learn not only tactics but strategy… For the individual it’s rewarding, if you take advantage of it, because there are resources available and easy to follow benchmarks of expectations to help you improve at your job and advance your career. In addition there is scheduled, on-going training to support you in that evolution, which everyone talks about being important but I’ve never seen done before on an organizational level. For increasing your expertise as a professional, for strengthening your mastery of attraction, influence, tactics, and strategy I can’t imagine a better place to work.”

Avi Lipp

Pre-sales Engineer
“Goliath has offered me the ability to progress my career through experience in multiple departments, enabling me to find what I am truly passionate about while providing me with the support and resources I needed to become successful within each position.”

Hear from industry leaders that are products of great culture created by Thomas Charlton.

Adam Clay

– Chief Revenue Officer
– Logz.io
“I started at Shunra Software as a Regional Sales Manager. After going through management training and mentoring I was promoted to VP of North American Sales, then VP of WW Sales. This all transpired within 5 years.”

Paul Throldahl

– Chief Revenue Officer
– Terrain Insights – PWC
“I have more experience than most with the Executive team’s philosophy and style. At Tidal Software I was regional manager and went through the sales, business, and management training programs. I then joined the Executive Team and implemented these same programs at TrailBlazer Systems, VoiceGenie, and finally PHD Virtual as VP of World Wide Sales. The philosophy of investing in employee development is one that I participated in and continue in my Company today.”

Matt Reid

– Chief Marketing Officer
– EZ Texting
“Early in my career I worked with this management team at Tidal Software as a Sales Engineer and was provided excellent business training. As the company grew, so did my responsibilities and I ended up quickly being promoted to Product Marketing. A few years later I joined the same executive management team at Shunra Software where I directed global product and marketing teams. The training and experience I gained in two companies with this team was invaluable and I now impart the lessons I learned to other colleagues.”

Adrian Lee Kwen

– Sr VP Engineering
– Genesys
“I worked at VoiceGenie Technologies with the CEO as a member of the Executive Team for two years prior to being acquired by Genesys. I learned many key things including the importance of rewarding and aligning teams. Moreover, I especially appreciated the focus of the CEO to continuously develop and improve myself and the rest of the management team.
I feel quite fortunate to have spent time on the CEO’s leadership team. We delivered on all metrics as a team and had fun despite the tremendous pressure. I continue to apply what I learned during this time in my current position.”

Todd Hogan

– Sr. Director Sales Operations and Enablement
– Synopsys
“I joined Tidal Software as an individual contributor and immediately appreciated the culture and performance-based attitude of the entire company. I enjoyed tremendous success at Tidal and was subsequently asked to lead a new strategic partnership team and then later promoted to RVP of Sales. It was an easy decision to join Shunra several years later to lead a sales team. The personal mentoring and management training I was exposed to in both organizations are directly responsible for my continued career growth.”

Bruce Eidsvik

– SVP, Global Revenue Marketing
– Genesys
“At VoiceGenie, I was one of the founders and ran the international sales force and in due course, the WW sales force. We had done well as a start-up, but we were running out of steam. Thomas was brought in as our new CEO to help re-ignite growth. Without any real changes to the management team, we reestablished our aggressive growth path and were successfully acquired 2 years later. I still work for the company, Genesys, that acquired VoiceGenie, along with many original VoiceGenie employees. It was a very fun ride and Genesys has been a great place to land.”